National Tourism Day is celebrated on January 25 every year in India to appreciate India’s beauty and spread awareness about the importance of tourism and its impact on the economy.
The ministry of tourism is observing National Tourism Day under the aegis of ‘Azadi Ka Amrit Mahotsav’, a 75-week grand celebration to mark 75 years of India’s independence. This year’s theme for National Tourism Day is ‘Rural and Community Centric Tourism’.
Known for its famous hand-woven Ikat saris, Pochampally was selected as one of the best tourism villages by the United Nations World Tourism Organisation (UNWTO) in November 2021.
Programmes including cultural events, light and sound shows will also be organised at 75 major tourism centres and all tourist destinations across the country.
As part of National Tourism Day, seminars, cultural events and other programmes will be organised by the Centre in association with the Telangana government.
While several states have organised events to promote tourism in their region, the central government is organising the main event in Telangana’s Pochampally village, a weavers’ hamlet on the outskirts of Hyderabad.