BARC India resumed ratings for individual news channels

Broadcast Audience Research Council (BARC) India has resumed ratings for individual news channels, with the release of data for Week 10 of 2022.

Key-Points

The BARC India had temporarily suspended the viewership ratings of news channels in October 2020, amid the allegations of a Television Rating Point (TRP) scam.

Following an industry-wide consultative process, the BARC Team, along with BARC TechComm, developed the Augmented Data Reporting Standards for News and Special Interest genres, aligned with the industry’s needs.

As per revised approved standards, audience estimates will only be released based on a four-week rolling average, every week.

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