TOP 100+ Consumer Behaviour MCQ With Answers PDF

Consumer Behaviour MCQ With Answers PDF: Are you preparing for admission tests like NTS, GAT, GATE, GRE, and other competitive exams? Aside from your regular studies, you can use these top Consumer Behaviour MCQ With Answers PDF as practice material for topics like Marketing Mix, Household Characteristics and Decision Making, etc. Our latest updated CB multiple-choice questions in this PDF will help you to improve your reading skills and knowledge about consumer behaviour.

Our collection of consumer behavior MCQs is widely applied by students preparing for MBA Organization, Personnel, Human Resource Management (OPHM) exam, and other equivalent exams across the world. These consumer behaviour MCQs are also useful to test the knowledge of people who are applying for internal management vacancies in firms across the globe and want to expand their aptitude as per new challenges.

A Brief Description About Consumer Behaviour MCQ with Answers

Topic Name:Consumer Behaviour MCQ
No. of Questions:100
Type of Questions:Multiple Choice Questions
Questions Format:Text & PDF
PDF Size:1 MB
PDF Download:Attached Below

Consumer Behaviour MCQ With Answers

1. Consumers in __________ are brand conscious because of the prestige associated with these brands

A. Impulsive style

B. Pleasure-oriented activity

C. Quality-oriented style

D. Brand-conscious style

Answer: Brand-conscious style


2. ______ refers to a small section of consumers who want to try and experiment with new products and new variants of existing products.

A. Novelty-oriented style

B. Pleasure-oriented activity

C. Impulsive style

D. Quality-oriented style

Answer: Novelty-oriented style


3. This style attempts to focus on the best power gain, not just the price but the enhanced price-performance equation.

A. Loyalty style of shopping

B. Value for money style

C. Novelty-oriented style

D. Quality-oriented style

Answer: Value for money style


4. This type of consumer buys without much analysis or information.

A. Shopping as a fun

B. Pleasure-oriented activity

C. Loyalty style of shopping

D. Impulsive style

Answer: Impulsive style


5. The confusion arises out of the fact that consumers don’t understand the technical terms and information. This is an example of _______

A. Impulsive style of buying

B. Shopping style under information overload

C. Shopping as a fun or pleasure-oriented activity

D. Novelty-oriented style of buying

Answer: Shopping style under information overload


6. _____ refers to the consumer who even sticks to the brand across product categories brought over a period of time.

A. Value for money style

B. Quality-oriented style

C. Loyalty style of shopping

D. Brand-conscious style

Answer: Loyalty style of shopping


7. The buying process starts when the buyer recognizes a _____

A. Product or Service

B. Shop or Market

C. Need or Problem

D. Money or Status

Answer: Need or Problem


8. If performance meets consumer expectations, the consumer is _________.

A. Satisfied

B. Dissatisfied

C. Delighted

D. Happy

Answer: Satisfied


9. CDM stands for ________

A. Consumer Development Model

B. Consumer Decision Mix

C. Consumer Decision Making

D. Consumer Development Matrix

Answer: Consumer Decision Making


10. The First stage in the basic model of Consumer Decision Making is ______

A. Purchase

B. Information Search

C. Need

D. Evaluation of alternatives

Answer: Need


11. The Second stage in the Consumer Decision Making model is ______

A. Need

B. Information Search

C. Evaluation of alternatives

D. Purchase

Answer: Information Search


12. The final stage in the Consumer Decision Making model is ______

A. Pre-purchase

B. Post-purchase

C. Evaluation of alternatives

D. Purchase

Answer: Post-purchase


13. The customer or consumer is __________when actual performance exceeds the expected performance of the product.

A. Happy

B. Satisfied

C. Dissatisfied

D. Delighted

Answer: Delighted


14. Parents buy toys or gifts for their children. This act is considered as _______ in the buying process.

A. Buyer

B. Decider

C. Maintainer

D. All of the above

Answer: All of the above


15. When goods and services are purchased for use in the production or assembling of products that are sold and supplied to others is known as ______

A. Individual Buyer Behaviour

B. Business Buyer Behaviour

C. Consumer Buyer Behaviour

D. Secondary Buyer Behaviour

Answer: Business Buyer Behaviour


16. _____________is displayed by a person while buying milk.

A. Selective Buying Behaviour

B. Routinized buying behaviour

C. Extnsive buying behaviour

D. Credence buying behaviour

Answer: Routinized buying behaviour


17. ___________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

A. Organizational Behaviour

B. Consumer Behaviour

C. Business Behaviour

D. Behavioural Segmentation

Answer: Organizational Behaviour


18. Soft drinks, ice creams, chocolates and biscuits are products that fall under the ________ buy category

A. impulsive

B. deliberate

C. convective

D. corrective

Answer: impulsive


19. _______ involves no decision-making at all.

A. Limited CDM

B. Extended CDM

C. Habitual CDM

D. All of the above

Answer: Habitual CDM


20. _________ refers to limited search by consumer before taking decision.

A. Extended CDM

B. Nominal CDM

C. Habitual CDM

D. Limited CDM

Answer: Limited CDM


21. _________ reflects a high level of purchase involvement.

A. Extended CDM

B. Limited CDM

C. Habitual CDM

D. Nominal CDM

Answer: Extended CDM


22. Information search can be explained in terms of ______

A. degree

B. direction

C. sequence

D. all of the above

Answer: all of the above


23. _________ reflects a high level of purchase involvement.

A. Extended CDM

B. Limited CDM

C. Habitual CDM

D. Nominal CDM

Answer: Extended CDM


24. _________ where consumers look for quality in brands when shopping.

A. Brand conscious style

B. Novelty oriented style

C. Quality-oriented style

D. Pleasure oriented style

Answer: Quality-oriented style


25. A need that is aroused up to sufficient level is called

A. want

B. motive or drive

C. Both a and b

D. none of above

Answer: motive or drive


26. Customers keeping such information that supports their attitudes towards brand is classified as

A. selective attention

B. selective distortion

C. selective retention

D. all of above

Answer: selective retention


27. Marketing managers should adapt the marketing mix to and constantly monitor value changes and differences in both domestic and global markets.

A. Sales strategies

B. Marketing concepts

C. Cultural values

D. Brand images

Answer: Sales strategies


28. The whole sellers and retailers buying behavior is classified as

A. business buyer behavior

B. derived demand

C. business buying process

D. cognitive dissonance

Answer: business buyer behavior


29. The demand of business buyers is derived from

A. final consumer demand

B. raw materials suppliers

C. production controller

D. logistic managers

Answer: final consumer demand


30. In business buying process, the group who has formal authority of supplier selection is classified as

A. user

B. influencer

C. decider and gatekeeper

D. buyer

Answer: buyer


31. The stage in buying behavior which follows the reviews of supplier proposals by business buyer is

A. supplier selection

B. proposal solicitation

C. supplier search

D. order-routine specification’

Answer: supplier selection


32. The demand which is affected by price changes in short term is

A. elastic demand

B. inelastic demand

C. realistic demand

D. unrealistic demand

Answer: elastic demand


33. Maslow’s hierarchy of needs, food, water, sleep, and to an extent, sex, are considered motives.

A. Safety

B. self-actualization

C. Physiological

D. Belongingness

Answer: Physiological


34. Maslow’s hierarchy of needs includes all EXCEPT which of the following?

A. Cognition

B. physiological

C. safety

D. Belongingness

Answer: Cognition


35. Maslow’s hierarchy of needs is based on which premise?

A. All humans acquire a similar set of motives through genetic endowment and social interaction.

B. Some motives are more basic or critical than others.

C. The more basic motives must be satisfied to a minimum level before other motives are activated.

D. all of the above

Answer: all of the above


36. The rational element of motivation is called:

A. A goal

B. An incentive

C. A drive

D. None of the above

Answer: A goal


37. A motive which operates below the conscious level is called:

A. A conscious motive

B. A dormant motive

C. An emotional motive

D. None of the above

Answer: A dormant motive


38. Rules for purchasing are called:

A. Risk reducers

B. Heuristics

C. Purchase regulations

D. None of the above

Answer: Heuristics


39. According to Freud, which of the following is our conscious self?

A. The id

B. The superego

C. The ego

D. None of the above

Answer: The ego


40. When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called:

A. Generalization

B. Extinction

C. Discrimination

D. None of the above

Answer: Generalization


41. An external trigger that encourages learning is called:

A. A response

B. A cue

C. Reinforcement

D. None of the above

Answer: A cue


42. The emotional component of attitude is called:

A. Cognition

B. Conation

C. Affect

D. None of the above

Answer: Affect


43. The effect whereby someone holding two conflicting attitudes at once feels discomfort is called:

A. Attitude disconfirmation

B. Affective re-adjustment

C. Cognitive dissonance

D. None of the above

Answer: Affective re-adjustment


44. Intelligent interruption in communication is called:

A. Noise

B. Interference

C. Encoding

D. None of the above

Answer: Interference


45. What does VALS stand for?

A. Value Added Living Systems

B. Values and Life Styles

C. Variable Living Styles

D. None of the above

Answer: Values and Life Styles


46. Which of the following statements is true about the goal theory of motivation?

A. People with easier goals will perform better than people with difficult goals.

B. A person’s level of commitment to a goal will not regulate the level of effort expended.

C. Research has shown that there is little support for the goal theory and its effects on motivation with regard to the relationship between goal-setting and performance.

D. People with difficult goals will perform better than people with easier goals.

Answer: People with difficult goals will perform better than people with easier goals.


47. People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called

A. Selective retention

B. Selective distortion

C. Selective attitude

D. Selective attention

Answer: Selective retention


48. A person’s comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli.

A. Sensory limit

B. Cognitive set

C. Perceptual set

D. Psychological threshold

Answer: Perceptual set


49. Which of the following will influence an individual’s perceptions?

A. Previous experiences

B. Individual needs

C. Sensory limitations

D. All of the above

Answer: All of the above


50. Which two of the following are terms used by Cook to describe the two kinds of information used in a social encounter?

A. Secondary information and Dynamic information

B. Impressionistic information and Dynamic information

C. Static information and Dynamic information

D. Dynamic information and primary information

Answer: Static information and Dynamic information


51. The set of shared beliefs, behaviors and attitudes associated with a large group of people is called:

a. Religion

b. Culture

c. Social Framework

d. Ethics

Answer: Religion


52. A custom with a strong moral component is called:

a. Taboo

b. A more

c. An imperative

d. Ethic

Answer: A more


53. Which of the following is NOT one of Hofstede’s dimensions?

a. Masculinity-femininity

b. Individualism-collectivism

c. Wealth-poverty

d. Environment

Answer: Wealth-poverty


54. A culture in which the norms are embedded deeply in its members is called

a. A high-context culture

b. A repressive culture

c. A low-context culture

d. None of the above

Answer: A high-context culture


55. Which of the following is NOT a stage in acculturation?

a. Honeymoon

b. Rejection

c. Quittance

d. Confidence

Answer: Quittance


56. The groups we see occasionally, with whom we have a shared interest, are called:

a. Primary groups

b. Secondary groups

c. Familiarity groups

d. Tertiary groups

Answer: Secondary groups


57. The view that lower-class people imitate upper-class people is called:

a. Trickle-down theory

b. Imitation theory

c. Class differential theory

d. None

Answer: Trickle-down theory


58. Insistent demands for products is called:

a. Pester power

b. Irritation power

c. Child pressure

d. Peer pressure

Answer: Pester power


59. The person with the most power is called:

a. The most powerful person

b. The least dependent person

c. The most independent person

d. Interdependent

Answer: The least dependent person


60. Those who seek out new intellectual experiences are called:

a. Cognitive innovators

b. Sensory innovators

c. Attitudinal innovators

d. Intelligent

Answer: Cognitive innovators


61. Which of the following would be the best illustration of a subculture?

a) a religion

b) a group of close friends

c) your university

d) a fraternity or sorority

Answer: a religion


62. The relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests, and behavior constitute what?

a) a culture

b) a subculture

c) a social class

d) a family

 Answer: a culture


63. A person’s what consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior?

a) subculture

b) family

c) social class

d) reference groups

Answer: reference groups


64. Social classes differ in media preferences, with upper-class consumers often preferring what and lower- class consumers often preferring television?

a) movies

b) radio

c) video or computer games

d) magazines and books

Answer: magazines and books


65. Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy   or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture and are effective representatives for their products. Such figures are called:

a) Spokespersons

b) Marketing figures

c) Role icons

d) None of the above

Answer: None of the above


66. Which of the following is not a sales forecasting method?

A. Leading indicators

B. binomial regression

C. Time lag analysis

D. Time series analysis

Answer: binomial regression


67. What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents’ decisions to buy breakfast foods.

A. Focus groups

B. Qualitative research

C. Secondary research

D. Quantitative research

Answer: Qualitative research


68. What type of research would be appropriate in the following situation? A college or university bookshop wants to get some insights into how students feel about the shop’s merchandise, prices and service.

A. Qualitative research

B. Mixed methodology

C. Quantitative research

D. Focus groups

Answer: Focus groups


69. What type of research would be appropriate in the following situation? L’Oréal wants to determine whether a new line of deodorants for teenagers will be profitable

A. Quantitative research

B. Mixed methodology

C. Focus groups

D. Primary research

Answer: Mixed methodology


70. Why is market research an essential tool for the marketing manager?

A. Monitor changing needs and attitudes, etc.

B. Develop more appropriate marketing mixes.

C. Monitor progress and diagnose the root causes of marketing problems.

D. All the above

Answer: All the above


71. The Internet is a powerful mechanism for conducting research. However, it does have its drawbacks. Which of the following signify these drawbacks?

a) The possible inclusion of individuals not being targeted, that could skew the results.

b) Lack of information about the population responding to the questionnaire.

c) Eye contact and body language, (two useful research indicators) are excluded from the analysis.

d) None of the above

Answer: None of the above


72. Which barrier relates to socio-culturally accepted norms of behavior that are regarded as “right and appropriate,” by the consumer segment?

a) Social

b) Tradition

c) Moral

d) Ethical

Answer: Tradition


73. How has the Internet changed consumers’ ability to search for information?

a) allows easy access to manufacturers’ Web sites

b) allows easy access to other consumers

c) allows easy access to government agencies

d) all the above

Answer: all the above


74. Which of the following statements is FALSE regarding information search?

a) Consumers continually recognize problems and opportunities, so internal and external searches for information to solve these problems are ongoing processes.

b) Searching for information is free.

c) Information search involves mental as well as physical activities that consumers must perform.

d) The benefits of information search often outweigh the cost of search.

Answer: Searching for information is free


75. Sales personnel, Web sites, and advertising represent which type of information source?

a) memory

b) personal sources

c) independent sources

d) marketing sources

Answer: marketing sources


76. Research has shown that most of the online search leading up to a purchase was What?

a) brand only

b) generic

c) brand-item

d) retail

Answer: generic


77. Consumers conducting a generic search in an Internet search engine use which type of terms?

a) retailer-related terms

b) brand-related terms

c) general product-related terms

d) brand- plus product-related terms

Answer:  general product-related terms


78. Consumers conducting a generic search in an Internet search engine use which type of terms?

a) retailer-related terms

b) brand-related terms

c) general product-related terms

d) brand- plus product-related terms

Answer: general product-related terms


79. Bob is searching the Internet for information on digital cameras, so he types in the words “digital camera” in Google. Which type of search is Bob conducting?

a) brand only

b) generic

c) brand-item

d) retail

Answer: generic


80. Services that aid consumers in their search and decision making on the Internet are known as what?

a) bots

b) worms

c) viruses

d) seekers

Answer: bots


81. Tendency to which results of innovation are communicated to others is classified as

A. relative advantage

B. divisibility

C. communicability

D. compatibility

Answer: communicability


82. Person’s own living or interacting and acting pattern is classified

A. lifestyle

B. personality and self-concept

C. social class

D. None of above

Answer: lifestyle


83. Needs of customers are triggered by

A. internal stimuli

B. external stimuli

C. both a and b

D. none of above

Answer: both a and b


84. Group which can exert influences on others because of specialized knowledge and skills is called

A. opinion leader

B. leading adopters

C. influential

D. all of above

Answer: leading adopters


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FAQ on Consumer Behaviour

Question-1: How does income affect consumer behaviour?

Answer: A person’s purchasing behavior might be influenced by their income. Consumers with more money have more purchasing power. When a consumer has more discretionary income, he or she has more opportunities to spend on high-end items.

Question-1: How does education affect consumer behaviour?

Answer: Nutrition, product safety, health care, and environmental issues are among the topics covered in consumer education programs. As more individuals become aware of these programs, the buying of products that may cause health problems is likely to decrease.

Question-1: What is social factors in consumer behaviour?

Answer: Consumer behaviour is highly influenced by social variables. Every person has someone influencing their purchasing decisions. Reference groups, family, role, and status are all essential social elements. (2014, Perreau) Every customer is unique, but they all belong to a group.

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