Marketing Mix MCQ With Answers PDF: Marketing Mix MCQ With Answers PDF is provided below. Given below are important MCQs based on Marketing Mix with answers to key concepts like marketing planning process, market segmentation, consumer decision-making process, 4 ps of the marketing mix, and product life cycle.
Marketing mix questions help to find out your good ability of marketing, without Practice marketing mix questions it is difficult to crack in any competitive exam. Here we are providing some important marketing mix multiple choice questions with answers.
Marketing Mix MCQ With Answers
1. Advertising, Publicity, Personal Selling, and Sales promotion, are also termed as four elements of a ______.
A. Promotion Mix
B. Marketing Mix
C. Place Mix
D. Sales Mix
Answer: Promotion Mix
2. Place in marketing is also known as _____
A. physical distribution
B. channel of distribution
C. intermediary
D. all of the above
Answer: all of the above
3. _____ refers to the point of sale.
A. Product
B. Price
C. Place
D. Promotion
Answer: Place
4. ____ is the communication link between the firm and the consumer.
A. Price
B. Promotion
C. Place
D. Product
Answer: Promotion
5. To which tool of marketing mix does ‘Brand Name’ relate?
A. Price
B. Promotion
C. Place
D. Product
Answer: Promotion
6. Marketing mix for products consists of______.
A. 4Ps
B. 7Ps
C. 8Ps
D. 5Ps
Answer: 4Ps
7. Marketing mix is suggested by______.
A. Philip Kotler
B. Neil Borden
C. Peter Drucker
D. Neil Armstrong
Answer: Neil Borden
8. _____ are the key elements of the promotion mix.
A. Advertising and Sales Promotion
B. Publicity and Public Relations
C. Direct Marketing and Personal Selling
D. All of the above
Answer: All of the above
9. Marketing mix for services includes______.
A. 4Ps
B. 7Ps
C. 8Ps
D. 5Ps
Answer: 7Ps
10. _______is not a part of marketing mix.
A. Product
B. Purpose
C. Place
D. Price
Answer: Purpose
11. The term marketing mix describes _______
A. a composite analysis of all environmental factors inside and outside the firm.
B. a series of business decisions that aid in selling a product.
C. the relationship between a firm’s marketing strengths and its business weaknesses.
D. a blending of strategic elements to satisfy specific target markets.
Answer: a blending of strategic elements to satisfy specific target markets.
12. Which of the following marketing mix activity is most closely associated with newsletters, catalogs and invitations to organization-sponsored events?
A. Pricing
B. Promotion
C. Distribution
D. Product
Answer: Promotion
13. Which one of the following sets represents 4C’s of the marketing mix?
A. Customer solution, cost, convenience, communication
B. Customer, cost, convenience, comfort
C. Convenience, communication, coverage, cost
D. Cost, coverage, communication, consultancy
Answer: Customer solution, cost, convenience, communication
14. The concept of the marketing mix was developed by _______
A. Dr. Philip Kotler
B. Rosser Reeves
C. Christian Gronroos
D. Neil H. Borden
Answer: Neil H. Borden
15. The term marketing mix refers to________
A. An analysis of micro and macro environment of the organization
B. A mixture of various decisions to sell more products at any cost
C. A customer relationship for long term profit and gain
D. A combination of strategic elements to satisfy market needs
Answer: A blending of strategic elements to satisfy specific target markets
16. Newsletters, catalogs and invitations to organization-sponsored events are most closely to ______.
A. Product
B. Price
C. Place
D. Promotion
Answer: Promotion
17. New product development starts with which one of the following steps of new product development?
A. Idea screening
B. Idea generation
C. Test marketing
D. Concept testing
Answer: Idea generation
18. Promotion decision involves _______
A. Interest, Trust, Persuasion
B. Information, Involvement, Attainment
C. Interest, Influence, Acquire
D. Information, Persuasion, Influence
Answer: Information, Persuasion, Influence
19. The 4Ps make up a typical marketing mix – Product, Price, Promotion and _____.
A. People
B. Process
C. Place
D. Purpose
Answer: Place
20. The value that is put for a product is known as ______.
A. Commission
B. Price
C. Profit
D. Revenue
Answer: Price
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