TOP 100+ Product And Brand Management MCQ With Answers PDF

Product And Brand Management MCQ With Answers PDF: As we all know that brand is a valuable asset of a product and marketing plays an important role in the success of a new product. How will you judge the product in a competitive environment? This Product And Brand Management MCQ With Answers For exams: These questions are to measure your general English comprehension skills.

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Product and Brand management is an aspect of business management. It coordinates all the activities carried out by organizations to satisfy the customer’s needs through services and products. The aim of working in the field of product and brand management is to ensure that the organization remains competitive in an increasingly competitive political, social, and economic environment. Product Management focuses on how a company advertises its product or service, how it reaches new customers, etc. To carry out this function, it also focuses on research and analysis of service/product needs as well as profitability and cost factors.

A Short Overview of Product And Brand Management MCQ

Topic:Product And Brand Management MCQ
Total Questions:100
Question Type:MCQ (Objective Type)
Question Format:Text & PDF
PDF Size:1 MB
PDF Download:Attached Below
Product And Brand Management MCQ

Product And Brand Management MCQ With Answers PDF

1. ____ is the structure of brands within an organizational entity.

a. brand recognition

b. brand equity

c. brand architecture

d. brand monitoring

Answer: brand architecture


2. Cause-Related Marketing was introduced by

a. Varadarajan and Menon

b. Narayan Murthy

c. Rajshree Birla

d. Ratan Tata

Answer: Varadarajan and Menon


3. _____ refers to the word, phrase, or clause that functions as an adjective or adverb to qualify the meaning of the other word.

a. green marketing

b. brand reinforcement

c. global brands

d. modifier

Answer: modifier


4. A brand is defined as an asset.

a. liquid

b. fixed

c. current

d. intangible

Answer: intangible


5. Which of the following is not an objective of Brand management?

a. to establish an identity for the product or a group of products.

b. to establish an identity for the product or a group of products.

c. to do telly calling and acquire sales

d. to acquire place for the product in consumers’ minds for high and consistent quality.

Answer: to do telly calling and acquire sales


6. 3 C’s of branding are , consistency and constancy.

a. continuity

b. coverage

c. collaboration

d. clarity

Answer: clarity


7. Brand –are a means to provide in-depth information and insights essential for setting long-term strategic direction for the brand

a. audit

b. edit

c. recalling

d. rejuvenating

Answer: audit


8. A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits.

a. market

b. goods

c. product

d. things

Answer: product


9. This is a scenario in which the customers have too limited a awareness of the brand.

a. under positioning

b. over positioning

c. confused positioning

d. double positioning

Answer: over positioning


10. _____ refers to a brands objective (functional) attributes in relation to other brands.

a. Brand position

b. Product position

c. Brand relationship

d. Both a and b

Answer: Both a and b


11. _____ defines what the brand thinks about the consumer, as per the consumer.

a. Brand attitude

b. Brand positioning

c. Brand relationship

d. Brand image

Answer: Brand attitude


12. _____ includes two aspects of a brand – its associations and its personality.

a. Brand attitude

b. Brand positioning

c. Brand relationship

d. Brand image

Answer: Brand image


13. _____ includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.

a. Brand attitude

b. Brand Associations

c. Brand relationship

d. Brand image

Answer: Brand Associations


14. _____ includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.

a. Brand attitude

b. Brand Image

c. Brand Symbol

d. Brand Positioning

Answer: Brand Symbol


15. _____ can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.

a. Brand Comparison

b. Cannibalization

c. Positioning

d. Brand Associations

Answer: Cannibalization


16. A marketer needs to understand that some ‘general traits’ of a brand name are:

a. Easy to recognize

b. Easy to pronounce

c. Easy to memorize or recall

d. All of the above

Answer: All of the above


17. Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of

a. Descriptive Brand Name

b. Suggestive brand name

c. Free Standing brand name

d. None of the above

Answer: Descriptive Brand Name


18. Kadak, Xerox, Exxon, Fidji are examples of

a. Free Standing brand name

b. Descriptive Brand Name

c. Suggestive brand name

d. Both b and c

Answer: Free Standing brand name


19. Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim are examples of

a. Descriptive Brand Name

b. Suggestive brand name

c. Free Standing brand name

d. None of the above

Answer: Suggestive brand name


20. Watches sold as a Jewellery is related to

a. Titan Raga

b. Tanishq

c. Swatch

d. GoldPlus

Answer: Tanishq


21. Vaseline- petroleum jelly sold as lip salve and moisturizer, is an example of

a. Benefit related positioning

b. Positioning by usage occasion and time of use

c. Category related positioning

d. Price Quality positioning

Answer: Category related positioning


22. “Jod jo tootega nahin” tagline is related with brand……

a. M-Seal

b. Fevikwik

c. Fevicol

d. Ambuja cement

Answer: Fevicol


23. Lifebuoy – kills the germs you cannot see, is an example of

a. Emotional benefit related to positioning

b. Functional benefit related positioning

c. Usage occasion related to positioning

d. Health-related positioning

Answer: Functional benefit related positioning


24. Match the correct

1. Close up i. Fresh

2. JK Tyres ii. Caring

3. J&J iii. In control

4. Liril iv. Confident

Options:

a. 1(ii), 2(iii), 3(i), 4(iv)

b. 1(ii), 2(iv), 3(i), 4(iii)

c. 1(iv), 2(iii), 3(ii), 4(i)

d. 1(ii), 2(iii), 3(iv), 4(i)

Answer: 1(iv), 2(iii), 3(ii), 4(i)


25. Which is not an example of Positioning by usage occasion and time of use?

a. Listerine – night time rinse

b. Nescafe – Great start to the morning

c. NIIT (Inspired……life begins at NIIT)

d. Domino’s (When families are having fun)

Answer: NIIT (Inspired……life begins at NIIT)


26. which of the following is not a clothing brand brand?

a. h&m

b. zara

c. nyka

d. raymonds

Answer: nyka


27. The brand element that specifies the location of web pages.

a. unique resource locator

b. uniform resource locator

c. unique reference locator

d. uniform reference locator

Answer: uniform resource locator


28. Relate marketing creates experiences by taking into account individual’s desire to be a part of the social context

a. permission marketing

b. experiential marketing

c. relationship marketing

d. one to one marketing

Answer: experiential marketing


29. It is used to identify the brand, to enhance brand awareness and to facilitate unique brand associations.

a. brand elements

b. brand personality

c. brand positioning

d. brand marketing

Answer: brand elements


30. _____ is the difference between what a brand promises to deliver in its communications and what it actually does

a. brand differentiati on

b. brand gap

c. brand communicati on

d. brand extension

Answer: brand gap


31. Three fundamental pricing approaches are market skimming pricing, neutral pricing, and?

a. word-of- mouth pricing

b. fair pricing

c. market penetration pricing

d. niche pricing

Answer: market penetration pricing


32. Customize products and services

a. one to one marketing

b. cause marketing

c. standardized marketing

d. relationship marketing

Answer: one to one marketing


33. It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information

a. green marketing

b. cause marketing

c. relationship marketing

d. permission marketing

Answer: permission marketing


34. The Drivers that differentiate and identify the brands are classified as?

a. brand emotions

b. brand elements

c. brand conversation

d. brand judgment

Answer: brand elements


35. The series of procedure in which customer is focused, helps to access brand’s health and

a. brand audit

b. brand tracking

c. brand valuation

d. brand evaluation

Answer: brand audit


36. is as if ‘making the brand come alive’.

a. brand personality

b. brand image

c. brand audit

d. brand value

Answer: brand personality


37. is a measure of the attachment that a customer has to a brand

a. brand loyalty

b. brand equity

c. brand recall

d. image

Answer: brand loyalty


38. may be tested in two forms: Aided recall & Unaided recall

a. brand recall

b. brand awareness

c. relevance

d. price

Answer: brand recall


39. What is more important in brand equity?

a. quality

b. quantity

c. customer perception

d. customer experience

Answer: quality


40. Amul Masti Dahi is an example of:

a. line extension

b. brand extension

c. category extension

d. brand discontinuati on

Answer: brand extension


41. Helps consumers to justify their self worth to others or themselves

a. cause marketing

b. brand reinforceme nt

c. global brands

d. brand enrichment

Answer: cause marketing


42. Another way of getting the brand revitalized is through the _

a. positioning

b. segmenting

c. targeting

d. repositioning

Answer: repositioning


43. can be seen in the way the customer thinks, feels, perceives the product along with its price and market position

a. brand extension

b. brand diversificatio n

c. brand equity

d. brand profit

Answer: brand equity


44. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a context

a. geographic

b. natural

c. confined

d. cultural

Answer: cultural


45. Brand Asset Valuator (BAV)

a. comparative

b. qualitative

c. quantitative

d. price

Answer: comparative


46. analysis aims to find the optimum positioning between low-price-low- quality and High- Price-High-quality

a. market

b. brand

c. conjoint

d. price

Answer: conjoint


47. _____ defines what the brand thinks about the consumer, as per the consumer

a. brand attitude

b. brand positioning

c. brand relationship

d. brand image

Answer: brand attitude


48. The comparison of brand equity from thousands of different brands with several categories is called?

a. brand preference valuator

b. brand differences valuator

c. brand similarities valuator

d. brand asset valuator

Answer: brand asset valuator


49. _____ is the added value endowed on services and products.

a. brand value

b. brand strategy

c. brand equity

d. brand image

Answer: brand equity


50. Four P’s was initially expressed by?

a. e j mccarthy

b. kotler

c. rob gray

d. mishkin

Answer: e j mccarthy


51. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as?

a. perceived esteem

b. esteem

c. energized esteem

d. energized similarities

Answer: esteem


52. Content Marketing consists of

a. slogans

b. blogging

c. jingles

d. logos

Answer: blogging


53. helps make purchasing

a. brand

b. branding

c. brand identity

d. brand essence

Answer: branding


54. The model describes how to create intense, activity loyalty relationships with customers.

a. brand positioning

b. brand resonance

c. brand value chain

d. brand identity

Answer: brand resonance


55. Under Keller’s Brand Equity Model For Building A Strong Brand “What do I think or feel about you?” mean

a. brand identity

b. brand meaning

c. brand responses

d. brand relationships

Answer: brand responses


56. A brand identify is the centring idea of business

a. organisation

b. community

c. personality

d. marketing

Answer: organisation


57. A brand is defined as an

a. tangible assets

b. intangible asstes

c. long term asstes

d. short term asstes

Answer: intangible asstes


58. “Just Do It” is a tagline of which brand?

a. puma

b. adidas

c. nike

d. louis vitton

Answer: nike


59. It is a form of advertising which focuses primarily on helping consumers experience a brand.

a. experiential marketing

b. managemen t marketing

c. one to one marketing

d. cause marketing

Answer: experiential marketing


60. Short term

a. trade

b. push money

c. trade contest

d. price deal

Answer: trade


61. The offering of all brands and the brand lines by a particular company is considered as?

a. company portfolio

b. brand line portfolio

c. brand portfolio

d. corporate portfolio

Answer: brand portfolio


62. The abililty of the marketing program to affect the customer mind-set will depend on its

a. technonlogy

b. salesperson

c. quality

d. price

Answer: quality


63. In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them.

a. relationship marketing

b. permission marketing

c. experiential marketing

d. one to one marketing

Answer: permission marketing


64. Distribution channel’s are categorized by number of intermediaries among manufacturers and?

a. employees

b. customers

c. employers

d. producers

Answer: customers


65. Which of the following car brand no longer exists?

a. maruti suzuki

b. tesla

c. bmw

d. hummer

Answer: hummer


66. This majorly focuses on maintaining the Brand Equity

a. sponsorship

b. modifier

c. brand reinforcement

d. branding

Answer: brand reinforcement


67. A Challenge in marketing of services is that they are

a. perishable

b. tangible

c. intangible

d. physical

Answer: intangible


68. The act of creating a brand is

a. branding

b. brand management

c. brand hierarchy

d. brand building

Answer: branding


69. The ad campaign ” din hai suhana aaj pehli tarik hai” is of

a. bornvile

b. cadbury

c. nestle

d. amul

Answer: cadbury


70. _______ are short phrases that communicate persuasive information about the brand

a. slogans

b. visual

c. jingle

d. logo

Answer: slogans


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FAQ on Product And Brand Management

What is meant by brand management?

Answer: Brand management is the process of creating and maintaining an image for a product, service, or company in the minds of customers. It is about how the brand is perceived and how it is communicated. Brand managers need to ensure that their brand stays true to its original value proposition, while at the same time adapting to changing consumer preferences and needs.

What is the brand?

Answer: The brand defines what your company is, what it stands for, and how it’s perceived by the world. The brand is the face of your business, so it needs to be consistent, recognizable, and engaging. It’s the first thing people will see when they think of your company. A strong brand helps you define your business and differentiate yourself from competitors. It makes it easier to promote products and services, build trust with customers and increase sales.

What is the main objective of branding?

Answer: The main objective of branding is to create a strong connection between your business and its customers. The goal is to make customers think of your business when they need your product or service. Branding can help you stand out from the competition and make it easier for customers to find you online. It can also help you build credibility with potential investors, partners, and other stakeholders. Branding helps differentiate your company from others in the market, giving you a competitive advantage over rivals who don’t have a strong brand identity.

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