Cause-Related Marketing was introduced by
a. Varadarajan and Menon
b. Narayan Murthy
c. Rajshree Birla
d. Ratan Tata
Answer: Cause-Related Marketing was introduced by Varadarajan and Menon.
a. Varadarajan and Menon
b. Narayan Murthy
c. Rajshree Birla
d. Ratan Tata
Answer: Cause-Related Marketing was introduced by Varadarajan and Menon.