Choose the incorrect statement regarding the need for quality.
a) Markets have become more competitive
b) Quality provides sustained performance
c) Quality provides customer satisfaction
d) It is the trend nowadays to introduce quality
Explanation: Due to an increase in marketing competitiveness, quality is desired in any organization. Due to the systematic standards and procedures involved, it will provide sustained performance. Consequently, we will have customer satisfaction. It is wrong to interpret that quality is necessary because it is a global trend.