The customer needs that keep a company in the market are called ___________
a) Performance Needs
b) Basic Needs
c) Excitement Needs
d) Excess Needs
Answer: a
Explanation: Performance needs are the customer needs that keep a company in the market. For example, customers would be willing to pay more for a building in an earthquake-prone area that offers greater preparedness in case an earthquake occurs.
More Questions on Customer Satisfaction
- Which of the following is not an element of customer service?
- _________ is the set of activities performed by an organization used to satisfy the customer and their needs.
- Which of the following is not a tool used to collect customer complaints?
- The expression of dissatisfaction with a product/service, either orally or in writing, from an internal customer or external customer is called
- The customer needs that bring with them pleasant surprises and customer delight are called
- Which of the following is false regarding the Kano Model of Customer Satisfaction?
- Which of the following cannot be considered as a technique to gather information about customer needs?
- Which of the following is not the best way to gather information about customer needs?
- Which among the following is not a factor influencing customer perception of quality after making a purchase?
- Which among the following is not a factor influencing customer perception of quality at the point of making a purchase?
- Which among the following does not fall under the category of factors influencing customer perception of quality at the point of making a purchase?
- Which among the following does not fall under the category of factors influencing customer perception of quality before making a purchase?
- Which among the following is not a factor influencing customer perception of quality before making a purchase?
- According to ASQ survey, which of the following is not part of customer perceptions?
- Who among the following do not fall under the category of External Customers?
- Organizations / People who use the product or output as an input for producing their own product are called
- Those who are not currently using the product but have the capability of becoming customers in future are called
- Who among the following is not a hidden customer?