[Solved] Those who are not currently using the product but have the capability of becoming customers in future are called

Those who are not currently using the product but have the capability of becoming customers in future are called

a) Potential Customers
b) Hidden Customers
c) Suppliers
d) Processors

Answer: a
Explanation: Those who are not currently using the product but have the capability of becoming customers are called Potential Customers. It is important to gauge potential customers so as to have a proper estimate of the number of customers that will use a company’s product or service in the near future.

More Questions on Customer Satisfaction

  1. Which of the following is not an element of customer service?
  2.  _________ is the set of activities performed by an organization used to satisfy the customer and their needs.
  3. Which of the following is not a tool used to collect customer complaints?
  4. The expression of dissatisfaction with a product/service, either orally or in writing, from an internal customer or external customer is called
  5. The customer needs that bring with them pleasant surprises and customer delight are called
  6. The customer needs that keep a company in the market are called ___________
  7. Which of the following is false regarding the Kano Model of Customer Satisfaction?
  8. Which of the following cannot be considered as a technique to gather information about customer needs?
  9. Which of the following is not the best way to gather information about customer needs?
  10. Which among the following is not a factor influencing customer perception of quality after making a purchase?
  11. Which among the following is not a factor influencing customer perception of quality at the point of making a purchase?
  12. Which among the following does not fall under the category of factors influencing customer perception of quality at the point of making a purchase?
  13. Which among the following does not fall under the category of factors influencing customer perception of quality before making a purchase?
  14. Which among the following is not a factor influencing customer perception of quality before making a purchase?
  15. According to ASQ survey, which of the following is not part of customer perceptions?
  16. Who among the following do not fall under the category of External Customers?
  17. Organizations / People who use the product or output as an input for producing their own product are called
  18. Who among the following is not a hidden customer?

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